Beauty Therapists: What's PHAB to you?
You're a busy beauty therapist; you have great technical skills and always make your clients feel valued and comfortable, thanks to brilliant customer care. You're keen to earn good money and to develop your career. You manage your column responsibly, pretty much as if it was your own business.
But how do you get recognition for your professionalism? And how do you explain your status to your industry contemporaries or your customers when you want to justify that you’re more advanced than the ordinary, much better than others who are just happy to coast along?
You become a PHAB beauty therapist, that's how!
- Because PHAB therapists
- Prove they're better than average, with higher productivity and repeat business with their sights firmly set on excellence
- Earn more money (in a commission-based industry) by taking time to discuss, understand and solve clients’ skin care issues, prescribing (not pushing) the correct home care products which vastly increases their retail sales
- Provide a great service which encourages customer loyalty, their PHAB Standard reassuring clients they’re being looked after by an industry-recognised super beauty therapist, ensuring they'll return, time and time again
- Are in a powerful position when it comes to employment and career matters. PHAB beauty therapists are virtually guaranteed interviews and are beautifully equipped to negotiate their earnings. And they're on an industry-recognised career ladder – Bronze, Silver and Gold PHAB Standards
- Benefit from better earnings, greater customer loyalty, have a recognised career path and enjoy a higher profile in their salon/spa and in the industry
Is this you? A successful PHAB beauty therapist differs from the ordinary by being:
- Reliable and punctual
- Positive and welcoming
- Highly skilled and knowledgeable
- A good communicator via caring, perfected consultations
- A brilliant listener with genuine interest
- Image conscious and fashion aware
- Inundated with recommendations!
And if you earn the right to a PHAB standard, apart from your certificate to display in the salon, you will also receive another little extra to support and promote your professionalism: a PHAB ID card to keep in your purse or wallet so customers and employers can easily identify you.
Want to be recognised for your professional excellence? Then click this link for the next step towards earning a PHAB Standard