What is PHAB (pronounced fab) exactly?

“PHAB means Performance in Hair and Beauty; it’s a system to recognise levels of excellence, to guide prospective clients when choosing a new salon or salon professional, as well as help employers to identify the best recruits for their business.

Every industry has a system to identify levels of excellence after individuals have qualified. Restaurants for example have Michelin ratings and hotels AA or RAC stars and it’s about time salon professionals had their own standards too!

Stylists, colourists, barbers, therapists and nail technicians all demonstrate excellent levels of performance day in, day out in a highly creative, customer-facing industry. Many progress to become much better than just average, but to date, there’s never been a way of evidencing this to prospective clients, employers or simply themselves.

Well that’s about to change, courtesy of PHAB – an industry standard that stylists, colourists, barbers, beauty therapists and nail technicians alike have been waiting for!

PHAB standards are achievable at Bronze, Silver and Gold levels. Each is gauged by measuring a combination of client count, repeat client visits and retail sales. The thinking here is that by providing outstanding professional services, great customer care and recommending the correct home care, clients return time and again, which proves the level of excellence of either an individual salon professional or a business.

Being equipped with a PHAB standard is a great way of evidencing professionalism – very helpful for clients choosing a new salon, spa, barbershop,nail-bar or salon expert and a great aid to owners recruiting new staff. 

It’s here. It’s our future and it’s PHAB. Browse the website to see how to qualify, be proud of and promote your professional excellence!”

Nergish Wadia-Austin, Chief Executive, PHAB Standard Ltd